What price for my loyalty (mobile phones)
I originally signed up with my current mobile phone provider when they were known as BT Cellnet, before I switched to their pay as you go service called BT Cellnet U, which was then renamed Genie, then they demerged from BT and became mmO2. That name was finally shortened to the company we know today as O2. As you can see we have a relationship that goes back a fair way, to be precise I have remained a loyal customer for over 9 years.
In a saturated market such as mobile phones loyalty is very valuable to the providers so when I called O2 today to tell them I was thinking of switching to Vodafone it was to be expected that they would try and offer me an improved deal to retain my custom.
