Are you partaking in more homedulgence?

I love the fact that this recession has led to the media creating a whole new vocabulary so that they can sensationalise economic news. If there was a prize on offer for newcomer of the year it would surely go to ‘credit crunch’ which is now so widely used, it’s hard to imagine a time when it did not exist.

But by personal favourite right now has to be ‘homedulgence’ which can be used to describe the growing trend for consumers looking for cheaper ways to maintain the good life they have become accustomed by switching to home-based indulgences, such as cocktail parties and lavish dinners (recently cited by MarketingWeek).

So do you think you are partaking in more homedulgence during this recession? There is certainly evidence to suggest people are as sales of takeaways are soaring with Dominos Pizza announcing a 25% increase in sales over the last couple of months.